What We Do
You want your business to grow. We can help.
At B Engaging we work with businesses to help them realise their ambitions through an array of engaging, inspiring and effective marketing services.
Our services our tailored around you and what your business needs but most clients start with a strategy review. It’s a great way for a business to take that big picture view and think about what it wants to achieve.
There’s more information about all our services below. We’re always happy to chat, so please do get in touch (details at the bottom of the page) with any questions or to talk through your business specific requirements.
Did you know that documenting your marketing strategy gives you a 538% greater chance of being successful in your marketing efforts? (source: Content Marketing Institute)
Your marketing strategy is a crucial and dynamic document that sets out where your business is going, how it’s going to get there and, crucially, why it exists (its purpose and the element that gives you competitive edge). It then translates that it into how best to communicate with the key target audiences in order to achieve those objectives.
We design and develop marketing strategies that cut to the heart of your business objectives through a relatively simple 3-stage approach:
A half day marketing workshop where we look at the big picture and answer 3 fundamental questions:
- Where are you now?
- Why are you here?
- What do you want the future to look like?
We create your road map for achieving your business’ ambitions. A comprehensive document that profiles and segments your target audience, sets out your key messages and brand position and states how to use your USPs to gain competitive advantage.
A 12 month implementation plan for specific activities. Your manual for the achievement of your short term objectives.
Campaigns make companies memorable. They create identity, personality and emotion – all the elements that enable your clients to develop a relationship with you. We create and deliver campaigns that promote a specific company goal, such as a new product or service, new premises or increased brand awareness.
Typically, campaigns work across a range of marketing channels and we will create and deliver a bespoke campaign plan that uses the most effective tools for your objective.
Creating great content is invaluable as a way of engaging with your target audience. It allows them to build a relationship with you and develops loyalty and trust in your brand.
At B Engaging we are expert word smiths with a long track record of creating engaging content. Some of the platforms we write for, include:
- Website content
- Press Releases
- Direct Mail
- Social Media
There’s an old saying that goes “Advertising is what you pay for; publicity is what you pray for.” PR is an important element to any business’ marketing strategy because it’s all about reputation. Luckily you don’t have to pray for it if you work with B Engaging because we help you go out there and get it!
We help businesses build their brand story and communicate it with all the relevant target audiences in print, online, through interview & quotes and through speaking opportunities.
Using a targeted approach our PR skills will ensure your brand is seen in the right places by the right people.
Social media is a crucial element in engaging with your target audience. Done right it can drive traffic to your website, help you build relationships with your target audience and increase trust and credibility in your brand. A lot of businesses don’t use social media to best effect because it isn’t done as part of a bigger marketing plan. The content and timings of social media are important tools to helping a business achieve its growth objectives.
B Engaging helps you manage your social media in a number of ways:
- Fully managed social media
- Content planning and creating a social media calendar
- Social Media Coaching – helping you get more social media aware
Done right, in-person events can work brilliantly as a launching pad to build a platform for future marketing content and sales conversations. They help raise your profile, enable face to face interactions and help build trust and credibility for your brand.
At B Engaging we’ve managed events for all manner of businesses and people, from Ministerial events to campaign launches and from black tie gala dinners to rocking staff parties. For us, the success of your event is all in the detail and that’s where we excel. Whatever the style or size of your event we will ensure its delivered flawlessly from planning through to clearing up!